Generalizing this experiment in other contexts simply requires understanding why the sticky note worked so well. Group 1: 76% of the professors returned the survey. Group 2: 48% of the professors returned the survey. Group 3: 36% of the professors returned the survey. Group 3 received a survey with a cover letter, but no handwritten message. Group 2 received a survey with the same handwritten message on the cover letter instead of an attached sticky note. Group 1 received a survey with a sticky note attached asking for the return of the completed survey. Three groups received three different requests, as follows: In one experiment, he sent surveys to three separate groups of 50 professors (150 professors total).
The wild card factor in these experiments was the use of sticky notes. The goal of Garner’s experiments was to see what was necessary to generate compliance in completing surveys-which are often quite lengthy and tedious-by fellow professors at the university, using only interoffice mail as the conduit of communication. You might be surprised to learn that one of the best ways to get someone to comply with your request is through a tiny nuance that adds a personal touch-attaching a sticky note.Ī brilliant set of experiments by Randy Garner at Sam Houston State University in Huntsville found that a) adding a personal touch, and b) making someone feel like you’re asking a favor of them (and not just anyone) can bring about impressive results when done in tandem. Imagine that you really need to convince someone to do something, such as following through on a task.
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